Rewind to 2016. The women’s peloton had just received its biggest upgrade since bike shorts replaced bloomers: the UCI Women’s WorldTour. It was a step forward, replacing the old Elite Women Road program with a structured, top-tier circuit featuring 15 of the best teams. Finally, women’s races like the Giro Rosa (now Giro d’Italia Donne) and the newly revitalized Spring Classics had real prominence.
But let’s be real: early days were messy. Licensing standards were loose. Teams like Boels-Dolmans (now SD Worx-Protime) and Rabobank (later Liv Racing) ran tight ship with solid budgets, but many others were essentially passion projects—held together by duct tape, social media clout, and the occasional generous benefactor. Riders often paid for their own travel insurance, bikes, and sometimes even race entries.
Fast forward to the 2020s, and the game changed. The Tour de France Femmes launched in 2022 to a standing ovation—and massive TV ratings—proving that women’s cycling wasn’t just viable, it was exciting. Stars like Demi Vollering (SD Worx-Protime), Lotte Kopecky (SD Worx and then Lidl-Trek), and Lorena Wiebes (Soudal–Quick-Step) became household names, and teams began adding performance staff, proper media strategies, and long-term contracts.
But success brought scrutiny. The pressure to professionalize intensified. Riders, agents, and advocates like Marion Rousse (director of the Tour de France Femmes) began calling for better pay, benefits, and safeguards. And in 2024, the UCI responded with new minimums: rider salaries, contract durations, and health coverage requirements.
Now, in 2025, the baton passes to the next level of professionalism—one that’s less about individual excellence and more about institutional integrity.