Who we are
The Story Behind The Brand
Founded in 2011.
Spent the first 10 years designing, testing and prototyping cycling components in real-world conditions with the emphasis on longevity, durability, top-tier performance and lasting value.
who we are
Based in Brisbane, Australia we are a group of cycling enthusiast and nerds who believe in creating an inclusive riding community by creating and delivering handbuilt components at reasonable prices.
Since 2012, we help businesses grow with tailored solutions in brand strategy and digital transformation. Our team combines expertise with design thinking to create effective strategies.
When faced with complex challenges we go beyond delivering projects. We enable lasting change and turn vision into measurable impact. Innovation, efficiency and creativity become the foundation of sustainable growth.
Our Mission
To empower businesses with strategies and solutions that drive measurable growth and long-term success.
Our Vision
To be the trusted global partner for companies seeking innovation, efficiency, and market leadership.
We’re a community shaping the future of sustainable cycling.
We strive at achieving balance between top performance, reliability and cost
our team
Meet the Team
Chris KennedyProduct Engineering & Service
Janet RodriguezCommunications & Rider Engagement
Rob MaroszekPartnerships & Product Development